Consumer researcher and founder

I am interested in how people make decisions and how well machines can replicate them. That question runs through my work in research and in business.

I studied business administration in Münster and earned a master's degree in economics in Wuppertal, specializing in entrepreneurship, innovation and business development. I then completed my PhD at the Chair of Marketing at the University of Wuppertal under Tobias Langner, on the consequences of happiness for consumption. Toward the end of my doctorate, I spent a research stay with Bernd Schmitt at Columbia Business School in New York.

In 2020 I founded the digital agency and venture studio 55labs. A research project there grew into experial in 2022, an AI-native market research platform that I lead as co-founder and co-CEO. Alongside this, I continue to research and teach, including in the Columbia University Executive MBA, at the Lucerne University of Applied Sciences and Arts and at the University of Wuppertal.