Synthetic respondents
Synthetic wherever possible. Human wherever needed.
What synthetic respondents and digital customer twins can do today, where they miss, and how companies can use them responsibly.
Talks
Research that translates into decisions
I speak at conferences, industry events and in companies about AI in market research, digital customer twins and the future of customer insight. My talks combine current research findings with examples from real projects.
Topics
What I speak about
Customer research
The future of customer research
How AI turns market research from a one-off study into an ongoing dialogue with customers: AI-led interviews, simulation, validation against real people, and what that means for the speed, cost and quality of decisions.
Brand management
Brands in the age of AI
When language models write about brands and agents shop on our behalf, the rules of brand management change. What stays, what is new, and how brands can prepare.
Consumer psychology
Happiness, meaning and openness to the new
What consumer research knows about happiness, meaning and the willingness to try new things, and what follows for positioning, communication and innovation.
Stage photo · placeholderLandscape 3:2, at least 1600 px wide, ideally with the audience in view
Past stages
Selected talks since 2020
- 04 / 2026Market research – fully managed by AIMagic of Innovation, Vienna · Best Startup Award (audience choice)
- 11 / 2025Synthetic wherever possible. Human wherever needed.IT for Insurance, Leipzig · Best Startup Award (audience choice)
- 06 / 2025Simulating audiences with AICustomer Management in Insurance, Leipzig · with Eric Lennartz, ERGO
- 12 / 2024Digital customer twins & AI researcherUser group “Market Research in the Insurance Industry”, Leipzig
- 10 / 2024Digital twins of your customers: Turn your data into consumer panelsFUTUR X PitchBoxing, Hanover
- since 2024AI in Brand ManagementAnnual guest lecture, Columbia University Executive MBA
- 06 / 2024Revolution of AI customer twinsStartup Week Düsseldorf
- 05 / 2024Stop talking to your customers! Digital customer twins for ultimate customer centricityinsureNXT, Cologne
- 05 / 2024How digital customer twins redefine customer surveysIHK AI.LIVE, Cologne
- 03 / 2024The customer research revolution: Insights into the future of market researchMarketing Club Bergisch Land, Wuppertal
- 08 / 2023Behind the “fake door”: How Fressnapf validates innovationsDigital Demo Day, Düsseldorf
- 05 / 2020Using cutting-edge methods to track customersMarketing Club Bergisch Land, Wuppertal
Contact
Interested in a talk or an exchange?
Just send me an email.